A Weekly Amazon Seller Review That Ends in Decisions, Not Reports

Most sellers already look at their numbers. The trouble is that looking is not deciding. A dashboard checked every day can still lead to the same month-end surprise if no one turns what they see into a specific action.

This review is designed for a solo seller with a small catalog. It takes about 45 minutes, happens once a week, and has one rule: it ends with a written list of decisions, each with an owner (usually you) and a date.

When and how

Pick a fixed slot, such as Monday morning before anything else. Use the previous seven days compared with the seven before, and the month to date against your plan. Keep one document where every week's decisions are recorded, so next week starts by checking what happened to them.

Part 1: profit (10 minutes)

• Net revenue last week, and versus the prior week.
• Estimated net profit and net margin for the week.
• Month-to-date net margin against your margin floor.
• The largest cost layer change: fees, ads, refunds or COGS.

Decision prompt: if margin is below the floor, which single layer will you act on this week?

If you are not confident in your profit figure, fix that first; see what your profit calculation is missing.

Part 2: advertising (15 minutes)

• Total ad spend and TACoS for the week.
• Month-to-date spend against your ad ceiling, with a projection.
• ACoS per product against break-even ACoS.
• Top five targets by spend: keep, lower, negate or harvest?
• Results of last week's ad changes.

Decision prompt: which three changes will you make, and what do you expect each to do?

Use the wasted spend review method for the target-level work, and budget pacing for the ceiling.

Part 3: inventory and cash (10 minutes)

• Days of cover per product.
• Reorder point and order date per product.
• Open purchase orders and the next payments due.
• Any stock at risk of running low before the next shipment arrives.

Decision prompt: does any order need to be placed, expedited or delayed this week?

See inventory cover and reorder timing for the formulas.

Part 4: reputation and listings (5 minutes)

• Star rating and rating count per product, versus last week.
• New negative reviews and their themes.
• Any listing changes, suppressed listings or account health notices.

Decision prompt: does a product or listing issue need attention before more ad money is spent on it?

Part 5: write the decisions (5 minutes)

Write no more than five decisions. Each should be specific enough that someone else could do it:

• "Lower bid on 'suede brush' from $1.20 to $0.90."
• "Add 'leather sofa cleaner' as negative exact."
• "Place reorder for product B by Thursday."
• "End the 15% coupon on product C on Friday."

Next Monday, start by marking each as done, not done or reversed, with a one-line result.

A sample week (illustrative)

Revenue up 6% week over week. Net margin 13.1% month to date against a 12% floor. TACoS 11.4%, projecting $3,350 against a $3,500 ceiling. Product A's ACoS at 24% against a 30% break-even. Product B's at 41% against 27%. Product B has 38 days of cover with a 60-day lead time.

Decisions: lower bids on product B's two highest-spend targets above break-even; do not increase product B budgets until the reorder is placed; place product B's reorder today with split freight; leave product A unchanged.

Notice what is not on the list: "look into product B more". Every item is an action.

Keep it to the same format

The value of the review comes from repetition. Same slot, same order, same document. After a month you will have a record of what you changed and what happened, which is more valuable than any single report.

How Sollo Central supports the routine

Sollo Central produces a daily summary and a weekly review built around the same four areas, with proposals already attached to the issues it finds. Instead of writing every decision from scratch, you review proposed moves with their numbers and approve, decline or adjust. The log then becomes next week's record of what changed. For the principles behind approvals, see automation you can trust.